Social Shopping. It's exploding. And it is evolving quickly.
Last year if you had asked me about social shopping I could have pointed one to Amazon and told you that the product reviews from actual buyers were examples of social shopping. Six months ago I could have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I could have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you can see what your friends like. And today. Well today I'd tell you it's exactly about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE at the conclusion of the post, but first i'd like to explain what this is.
A couple of months back I wrote a post about a new business prepared to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown combined with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to operate a vehicle people to their stores. DCSE's go the next thing and offer discounts to operate a vehicle you into these stores. All of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals provided for your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, people are flocking in their mind because the deals tend to be tremendous, averaging in the neighborhood of 50% from very desirable products and meals. Groupon is the leader at the moment, but knowing anyone that uses Groupon, chances are they're also using one or more of the others I mentioned. Note: part of the depends where you live. If you should be in LA or New York, you can see it in action. If you live in Boise, this hasn't quite gotten to you yet. However the model is working and odds have you been will see this soon in your town https://lindenbluete.de/.
Let me tell you how I understand it's working.
The other day Groupon offered an offer to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the deal? If you had asked me, I could have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that is why I can tell you, that is exploding. I don't know the afternoon spa business. But my guess is that this place just booked more business in one day than in recent months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in one day.)
Now, this is an excellent news / bad news situation. Or even more like a be careful everything you want situation. If you should be a little shop that gets 20 customers a day. Heck, maybe even 50 on a good day. How will you deal by having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the spot was so inundated that either they couldn't obtain a reservation for months or that the service and experience was awful.
When it were me and I was the master of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid significantly more than the common customer. Don't ignore your regular patrons, nevertheless they already love you. These new customers are that, new. And you understand the saying, you simply get one chance to produce a first impression. Those 1,300+ people have the power to alter your business. Think long term. This will probably be one of the very expensive advertising campaigns you've ever done, but additionally probably the most targeted. A true game changer.
But my guess is they are not prepared to deal with this. How could they be? I wonder what they thought would happen from this Groupon promotion? 500 people maybe? I think I'll ask them. When they respond, I'll let you know.
Getting back to the central point of the post. Social shopping is exploding. Here is the next big thing. It's not just one little bit of technology. It's an instant progression in social media merging with eCommerce. And it is very exciting.
As I mentioned in that other post, if you are a store owner and your product is good, the opportunity is amazing. The most effective in history. It's targeted, it's relatively easy, and the price is just about the best investment you are able to ever make (some of these exact things are free). Get your mind around it. If you can't, hire someone to get this done for you. If you can't find anyone, tell your niece or nephew to study this stuff and start trying things. Shoot, inform them to email me, I'll point them in the best direction.
